Looking to to right by profit and Mother Earth.
There are many ways to make a profit, but how we respect each other and the planet we feel needs to be added to the equasion for true sustainability. If the investments we make today can include the next seven generations than we are no longer borrowing from our children to finance our future.
Weather it is a new and greener mining technology or a natural health technology that will benefit millions of lives we feel it is worth going the extra mile to find sustainable solutions for in the end those solutions will always be the most cost effective.